Case Study #1 - Bottaro, Morefield & Kubin, L.C.

Products:

• 35-page Custom SEO Website with Flash

Search Engine Marketing Results

SEO Keyword Rankings

SEO efficiency numbers have shown good gains in the last part of 2007, with all search engine numbers showing improvement. Below is a comparison of SEO Efficiency numbers for January of 2007 and January of 2008.

January 2007
Total SEO Efficiency: 63.81%
SEO Efficiency on Google: 22.86%
SEO Efficiency on Yahoo: 74.29%
SEO Efficiency on MSN: 94.29%

January 2008
Total SEO Efficiency: 98.17%
SEO Efficiency on Google: 98.63%
SEO Efficiency on Yahoo: 97.26%
SEO Efficiency on MSN: 98.63%

Website Visits

Visit numbers for the site have increased steadily during the past year. Since then, visit numbers have normalized but have remained in the 1,000 visits per month range. Below is a comparison of total visit numbers for January of 2007 and January of 2008.

January 2007
Visits: 837

January 2008
Visits: 2788

Like total visit numbers, the keyword visit numbers have also shown a spike and then normalization. In the last two months, the site has received 294 and 379 total visits from all search engine searches, which is up from the numbers recorded prior to the page addition project going live. Below is a comparison of visits from keyword numbers for January of 2007 and January of 2008.

January 2007
Total Visits from Keywords: 1
Visits from Google: 0
Visits from Yahoo: 0
Visits from MSN: 0

January 2008
Total Visits from Keywords: 379
Visits from Google: 294
Visits from Yahoo: 42
Visits from MSN: 13